Outlook for the Southeast Asia live banding market （II）
The live-streaming with goods model, whether in China or in Southeast Asia, will inevitably return to a normalized blandness, and is unlikely to sustain the extraordinary development trend of the past two years.
Live-streaming is not an emerging sales model, but simply a continuation of the traditional TV shopping model in the mobile Internet era. Of course, the live-streaming of goods is more convenient than TV shopping, wider coverage, and more diversified products. Because of this, the vitality of live streaming will be significantly stronger than TV shopping, but it will eventually return to its original position on the edge of the retail market, just like TV shopping.