Greenfield investment, also known as 'start-up investment' or 'de novo investment,' refers to an investment vehicle established from scratch by a foreign entity—such as a multinational corporation—within a host country in accordance with local laws, where the foreign investor retains partial or full ownership of the assets. Consequently, investors must comprehensively navigate the initial uncertainties inherent in the host country, including legal frameworks, regulatory policies, cultural nuances, labor market dynamics, and market entry challenges, without the benefit of any pre-existing operational foundation to rely upon.
